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Nowadays consumers expect speed in everything they do. From their fixed wireless internet connection to customer service responses, speed is everything. The same logic applies to your business website.
Pages with slow load time have lower average time on page and higher bounce rates. This can negatively impact company conversions.
Almost 50% of visitors expect a page to load in 2 seconds or less. If a website takes more than 3 seconds to load, most visitors leave immediately. While a second may seem like nothing, we live in an age of instantaneous expectations.
Does your website suffer from slow load times? If so, web page size issues may be the culprit.
Read on to learn 5 tips for fixing web page size for fast loading.
#1) Optimize Images
Images not only take up a lot of space in a database, they also slow page loads. To reduce web page size, scale and format your images appropriately.
Resize images to the proper size. Don’t rely on the script to resize images on page load.
Related – How to Optimize Images for Better Search Engine Ranking
You’ll also want to ensure image files are saved in the proper file format.
Graphic images should be saved as PNGs. Photographs should be saved as JPEGs. Ensure all graphics are compressed for use on the web.
For even better optimization, consider using a CSS sprite for images.
#2) Trim Down Script
Does your site use CSS, HTML, and/or JavaScript? If so, your script files could be negatively impacting page load times.
Trim down your script files by:
- Removing unnecessary comments
- Reducing white space
- Removing unused code
- Using script compression tools
- Placing CSS in the head HTML element
#3) Use Browser Caching
Browsers are capable of caching all sorts of information, including:
- Images
- Stylesheets
- JavaScript files
- Web page versions
When a user navigates back to your site, the browser pulls data from the cache. This means the entire page doesn’t have to be reloaded. In turn, the page loads much quicker.
Is your website only updated every so often? If so, use expired headers and set an appropriate expiration timeline.
#4) Minimize External Scripts
Loading external scripts requires a new HTTP request on each page load. Common external scripts include:
- Icon sets
- Facebook “like” images
- Pop-up boxes
- External fonts
- External commenting systems
While you don’t need to avoid external scripts altogether, be aware that they can impact page load times.
Use an analytic tool, such as Pingdom, to determine which files take the longest to load.
#5) Reduce Redirects
Redirects require a new page load. Page loads take time.
The simple fix? Reduce the number of redirects or avoid using them altogether.
If URLs have updated, update them directly opposed to using redirects. Pay attention to your mobile redirects as well.
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