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If you’re planning on starting a food industry blog, you should know how to get it set up for success.
There’s more to creating a successful blog than just getting a domain and writing. You have to consider your target audience as well as the competition.
Before beginning your food blogging adventure, take a look at these 7 tips for success.
Guidelines For Starting An Effective Food Industry Blog
#1. Find Your Niche
There are a lot of food blogs around and it’s easy to get lost in the mix. You need to find a niche for your posts.
What is your focus? What expertise do you have in a specific area? And how many other food industry blogs have a similar focus?
Do your research and find a niche that appeals to you. Make sure that there isn’t too much competition within the space you’ve chosen. The more competition you have, the more difficult it will be to get noticed.
Part of finding your niche is also identifying your target audience. If you choose a topic to focus your blog on, you need to make sure that it’s something your audience wants as well. If you can’t find the audience for your topic, you should look at alternatives.
If your passion is cooking Korean food, then use that as your niche. Or check out apps to focus your blog on mobile technology in the food industry.
#2. Focus on Content
There are tons of articles out there that will tell you that SEO is the key to success. However, SEO will only get one some search traffic.
More specifically, Google is transitioning away from algorithms that give higher priority to keywords. Instead, the search engine is looking at the amount of content and the quality of what is there. The older your blog is, the more likely it will rank higher in searches.
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This leads you back to the old adage: content is king.
If you have high-quality content to offer your readers, they will become repeat visitors to your food industry blog. Readers don’t just want the quick facts. You need to offer them more with a bit of variety.
You can be creative with your posts. You don’t have to only write long blog posts, you can post videos, too. Or you can try adding a listicle or how-to post every now and again.
#3. Use an Attractive Layout
Landing pages aren’t as important as they used to be, but they still showcase your content. And return visitors will go directly to the landing page to get to individual posts. So, you want to give them something memorable when they first arrive.
If you’re not a professional web designer, you can choose from a wide variety of website themes for whichever platform you use.
You should choose a theme that not only showcases your talent as a food industry writer but also your photos. Those images on the landing page and within each post will help attract more readers.
Choosing the right layout may take time. There are thousands to choose from with different features. You can find some ideas on Pinterest.
#4. Use High-Quality Images
A successful food industry blog needs good images. Readers are turned off by out-of-focus photos or bad angles.
Food photography is a special skill that requires the right camera, angles, and lighting. If you plan to use your own photos, you should take the time to study how to take the best food photos possible.
The best photos you can use are your own. But if you’re not a professional photographer, you may choose to use public domain images.
#5. Leverage Social Media
No blog can be successful anymore without some social media presence. You don’t have to master every platform to be a successful blogger, but you should be able to at least utilize a few of them.
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Facebook and Twitter are best for driving traffic, but Instagram can add to your reputation if you have high-quality photos. Pinterest is another popular platform for food industry blogs as many users look to the platform for food-related ideas.
Don’t just throw your blog posts and photos on social media. Take your time and interact online. Form connections on various platforms to expand your readership.
If you take part in Twitter chats related to food industry blogs, you can build a greater network of followers who may become blog readers.
#6. Post on a Schedule
Set a schedule for your posts. You don’t have to post every day, but you should have a regular time at which you post new articles.
Readers prefer knowing when they can expect new posts. If you have a consistent schedule every other day or just three days a week, they’ll know when they can find something new.
If you have a difficult time writing a new post at each scheduled time, then try to write your posts well ahead of time. You can schedule the publishing time later to avoid the hassle of deadlines.
You can also find tools to improve your productivity and get those blog posts written faster.
#7. Be Interactive
It’s not enough to just post information for your readers. You need to engage them.
Comments are the easiest way to be interactive, but that requires replying to every legitimate comment posted. When readers see that their comments are getting noticed, they are more likely to continue commenting. This will also encourage them to return to that post and future ones.
Of course, you can also be interactive via social media. Replying to comments on Facebook and Instagram will keep people coming back to those accounts. However, not all social media commenters will be converted into blog readers.
Make Your Food Industry Blog Successful
By following these tips, you will be well on your way to blogging success.
Remember that blogging takes more than just a flashy design and images for your posts. You need dedication, passion, and commitment to continue with your project. Your writing will project your passion and readers will notice if that enthusiasm for the food industry is lacking.
For more blogging ideas and pathways to success, check out our ideas for growing readership.
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