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How to Get More Sexual Harassment Cases
Sexual harassment isn’t a new concept, but lately, it’s become a prominent topic in the news. And this is leading more and more individuals speaking out about their experiences dealing with sexual harassment in the workplace.
Sexual harassment lawyers are in greater demand as these individuals, predominately women, bravely come forward seeking justice. This increase in sexual harassment cases could lead to an increase in clients for your law firm.
As women search for a reputable attorney, will they find you? If your marketing campaign isn’t up to speed, you could miss out on these potential new clients.
Let’s take a look at what qualifies as a sexual harassment and how you can attract these clients to your law practice.
What Is Sexual Harassment?
Sexual harassment is defined as unwelcome sexual advances, requests for sexual favors, and other verbal or physical conduct of a sexual nature.
When these unwanted advances affect an individual’s employment or create a hostile work environment, they have the right to take action.
A sexual harassment lawyer provides a valuable service and can offer a client a voice and a way to fight back against an employer. This lawyer does just that.
But before you can help these clients, you must get their attention. Your marketing efforts matter, and following a few tips to improve or upgrade your marketing campaign can make a real difference.
Your Website Matters
Having a professional looking website is a must for any law practice. First impressions matter.
Your site should be visually attractive without overwhelming the eye with large blocks of text. Your website should reflect your brand and offer a clear message of who you are and what you do.
Most people, especially women, rely on mobile technology. You don’t want to miss potential clients as they read about sexual harassment cases and then search for an attorney.
Make sure your site is mobile friendly and easy to navigate. Be sure your contact information is visible on each page of your site allowing people to reach you easily.
Use wording that puts a potential client at ease. Women who are thinking of filing a lawsuit against an employer may be anxious and even scared.
The wording on your site should put them at ease and let them know you are the right lawyer for them.
Produce Meaningful and Educational Content
If you don’t have a blog on your website, you need one. Your content should serve two purposes.
You want to offer valuable content that will educate the reader, and you want to influence your Google ranking favorably.
Law articles can be confusing and intimidating to read. You want to make sure your content is reader-friendly and easy for the average person to understand.
It’s not lawyers who will be reading about sexual harassment cases on your blog. It’s potential clients, so cater to them in every way possible.
Keywords matter, so be sure you keep SEO in mind as you are producing content or hiring writers for your blog. You can also include relevant videos, infographics, and more.
Consider educating your readers about sexual harassment cases and how a good attorney can help. Be sure to use social media to share your content and establish brand recognition as well.
Local SEO Makes a Difference
When people are in need of a product or service, they search the web. You want your law practice to be near the top of that list.
You want to rank in your specific niche in your local area (i.e. Sexual Harassment Lawyer in Atlanta). As someone searches for an attorney in your area, you want to rank above your competition.
You can accomplish this by keeping your listings consistent and regularly updated. Be sure to have all your current contact information available across all platforms.
Be sure to include local keywords with your city and specific area of law you practice.
Develop Relationships
With sexual harassment cases on the rise, you want to do everything you can to generate leads.
Don’t forget the basics that still make sense. Connecting with people and building relationships are extremely important for the future of your practice.
Being a part of the community and participating in community events is important. People want to hire and will recommend a lawyer they know and trust.
Word-of-mouth is always critical. Break the stereotype about lawyers.
Be friendly, approachable, and a trusted authority in your specialty area. Don’t hesitate to ask satisfied clients to write a favorable review or even record a testimonial to share on your website.
As you foster relationships in your neighborhood and community, people will remember your name when they or someone they know is in need of an attorney.
Google Adwords
Don’t underestimate the value of using Google ads for your law practice. When someone is searching for a lawyer in your specialty area, you want your ad to catch their eye.
They may search words such as “sexual harassment lawyer” or “wins sexual harassment cases,” and then your ad pops up.
And when that potential client clicks on your ad, it will lead them to your landing page. A good landing page spells out the services you offer and why you are the best choice.
When developing an ad, think about your clients’ needs and concerns. What are they looking for?
This will help drive traffic to your site which leads to more conversions for you.
Never Forget Customer Service
With any business, including a successful law firm, excellent customer service never goes out of style. How you treat your clients matters, and they will remember and spread the word about you.
From the moment a potential client enters your law office, they should be treated with kindness and respect. This starts with a well-trained staff.
Nothing turns a client off faster than a rude receptionist or office employee. Phone calls should be handled in a professional and friendly way.
Your staff should go out of their way to make clients feel comfortable and valued. Hiring a lawyer for something as personal as sexual harassment can be overwhelming.
Your staff needs to understand how to handle clients and how to answer the common questions they may have. Never underestimate the power a negative review can have on your practice.
Don’t Miss Potential Sexual Harassment Cases
The rise of sexual harassment cases could lead to more clients for your law practice. But they have to find you first.
As you can see, there are plenty of ways to attract more clients who are looking for a sexual harassment lawyer. And there has never been a better or more lucrative opportunity to market your services.
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