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There are about 1.9 billion websites on the Internet today, so it’s hard to make your website pop on an endless list of Google search results.
Of course, it’s possible to make it to the top of Google searches and be that first link everyone clicks on. If you want to be that lucky first result, you must refine your SEO.
But what is SEO?
SEO, or Search Engine Optimization, is the gateway for Internet traffic. When you improve your SEO ranking, you have the hardest part of running a successful website out of the way.
So it’s time to get with the trends and keep up with what some of the best-ranked SEO websites are doing to reap the benefits of SEO.
Do you want your SEO ranking to skyrocket? Keep reading to see how you can stand out amid an ever-growing database of websites.
Speed
When browsing through Google search results, there’s nothing worse than clicking on a page that doesn’t load.
Not only will a slow-loading page cause a visitor to leave, but 80 percent of visitors are unlikely to return if it takes more than 3 seconds to load.
Tools like PageSpeed Insights make it easy to maximize site speed, so you don’t have to be an IT master to accomplish faster speed.
Be Mobile-Friendly
Formatting your site for mobile browsing is vital in the digital age, since about half of all website traffic is conducted on mobile devices now.
Formatting your site to be navigated on mobile devices will keep your visitor engaged. A website that is frustrating to navigate especially on a smartphone will redirect your traffic to a site that is easier to use.
Build Quality Links
While it might seem tedious, link building is one of the best ways to get your website to rank higher in SEO traffic.
Things like guest posting on other sites or writing reviews get your website out there for more people to see.
Keywords
Keywords basically determine your chances of showing up in search results.
Ask yourself what kinds of terms you would search if you were looking for a site like yours. Add those words and terms to posts and other places on your site, and your chances of showing up in search results will likely increase.
Pay Attention to Your Layout
Let’s be honest – looks matter. For websites, at least. Almost 40 percent of people stop viewing a website page if the layout is not attractive.
In one study, nearly half of surveyed site visitors said they decide how credible a company is based on the layout of their website.
Visuals are becoming much more important in current SEO strategies. To boost your ranking, focus on the visual aspects to engage your audience and keep them hooked.
Factors such as font size, color schemes, and the usability of your site will make or break your SEO ranking.
Produce Relevant Content
Keep your posts and information up-to-date and relevant to your target audience. Outdated content on your site won’t engage your reader, and an idle site makes it seem like you don’t put a lot of work into it.
Have a Strategy
When thinking about how to increase your SEO ranking, you must have a strategy for how you want to move forward. You should know who your target audience is and how you want to engage with them.
Put yourself in the shoes of your visitor.
Is this website attractive? Is it easy to use? Is it engaging? If the answer is “yes,” you are likely to boost your SEO.
Helping You Improve Your SEO Ranking
The advantages of SEO are well worth your time spent on them, and following these 7 tips are sure improve your SEO ranking.
Contact us for more information on ways to take advantage of the best SEO tools available.
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