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Operating a business in 2021 isn’t easy. You don’t just have to hire the right people and implement your business plans effectively; you also have to make sure you have an online presence.
One of the most important parts of an online presence is SEO.
But are you aware that 75 percent of people never make it to the second page of Google search results? That means that if you want your business to thrive, you have to get onto that crucial first page.
This article will take you through the best SEO tools you can use to increase your marketing success.
#1. Google Search Console
The Google Search Console is free to everyone who creates a website, so you might as well take advantage of it.
Google provides this resource for free because SEO benefits them as well. They want people to find the best sites to look for. That’s why they reward sites that make use of the best SEO tools.
Through Google Search Console, you can get a unique look into the process that Google and your customers will go through when they view your website. This is important because it’s hard to understand the user experience from your side of the web.
Google Search Console also lets you troubleshoot in case things go wrong on your site. It lets you check out any URLs as well. We highly recommend you make use of it — especially if you’re a beginner at these types of things.
#2. The Hoth
The Hoth is a unique SEO tool. They take a holistic approach to SEO and provide you with whatever tools you need to up your SEO.
At the end of the day, you’re going to need to hire a company that will work with you on what sort of marketing strategy you want to go for. The Hoth has you covered in almost all of these respects.
Just take for example one of their most popular services, their blog writing service.
In the 21st century, every business could benefit from having a blog. Blogs aren’t just about teaching your customers more about your industry and helping them understand what you do. They can also greatly help you improve your SEO.
The Hoth fields your topics for articles and kicks them out to their team of professional writers to complete, full of SEO keywords that are sure to make your site pop up.
This service is as customizable as you want it to be. You can come up with detailed outlines on what you want the article to be like, titles for the articles, and what you want your SEO keywords to be. You can also leave that up to the SEO experts if you’d rather spend your time on other things.
For more information on The Hoth, click here.
#3. Instagram
Okay, we know that Instagram isn’t a conventional SEO tool, but hear us out. Instagram is a great way to drive people to your business.
Just think about it. There are over 1 billion people making use of Instagram. That means that even a fraction of those people are in the market for your good/service, you can bring in a lot of folks.
If you create an Instagram account and link it to your website, you’ll drive more traffic to your site. If you can make use of a service like The Hoth to hook people with a blog, Google will realize that people are staying on your website for a good amount of time, and up your SEO.
On top of that, you can make use of your SEO keywords in your Instagram posts. As long as you’re driving people to you, you’re doing well in the world of SEO.
Instagram is also great practice for your website. When you pepper your keywords throughout your site, you have to make sure not to overuse them, or you’ll be penalized by Google.
Instagram forces you to write succinct, catchy captions. That’s where you have to fit your SEO keywords. This will teach you a less-is-more approach.
#4. Online Reviews
Are you aware that 84 percent of people trust online reviews as much as their friends? Against all odds, online reviews have created a culture of camaraderie and honesty between internet users.
They’re also a great tool for SEO.
We understand that it’s nerve-wracking to open yourself up to criticism. However, at the end of the day, people are going to appreciate knowing what other customers have to say about you.
On top of that, you have the option to reply to every comment. If you master the art of fitting SEO keywords into your responses, you can get people to know you care about them while boosting your SEO.
Marketing in the future is all about disguising marketing. SEO is, in essence, less about marketing, and more about putting yourself in the way of success. Using online reviews is one of the best ways to make this work.
#5. PPC Ads
You can’t beat the classics. At the end of the day, PPC ads work just as well as they ever did before. There are many new, complex, and clever ways of working with SEO in 2021. However, this doesn’t mean you should neglect the classic way of doing things.
Understand the Best SEO Tools Out There in 2021
The world moves fast and the internet moves faster. If you want to stay on top of your competitors, you have to make sure you’re using the best SEO tools to the best of your ability.
Make use of your SEO tips and your business is more likely to soar.
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