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You became a therapist because you want to help others through their mental traumas and with life overall. It’s a fulfilling line of work, but only if you’re able to attract clients to your clinic.
Today’s therapists are turning to non-traditional methods to reach their target audience and are seeing great results. Digital marketing is quite effective in growing brands in any industry, including therapy.
One digital media strategy you should be using is social media marketing. You can use both paid and free forms of marketing to grow your visibility. But for the sake of this article, we’ll focus solely on unpaid (or organic) methods.
Read | Online Marketing Strategies That Attract Customers to Your Brand
If you’re not sure how to get started, then you can use the following tips.
Let’s take a closer look.
#1. Add Chatbots to Your Social Pages
Already 38% of consumers have a positive outlook on chatbots. And another 48% feel indifferent, as long as their needs are met.
That’s a large chunk of the market that isn’t against chatbots and actually use them. You can add chatbots to your therapy business page on Facebook and other platforms you use.
This is an automated form of marketing that can help drive more traffic to your website. And in some cases, you can even get more phone calls. The key is to create a chatbot that can answer the typical questions your audience has.
Also, make it easy for them to get connected to a human being.
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#2. Offer a Personalized Experience
When patients are considering using your therapy services, how will you convince them to convert? One way to do it is to make them feel like a person that matters.
The beauty of social media is that it’s hyper-personal. You can speak directly to your prospects and tailor content specifically to their needs.
How? If you decide to integrate a chatbot, you can personalize the questions so you can direct prospects to specific landing pages that will answer their questions or concerns.
#3. Connect with Influencers & Advocates
Therapy is big business. While there are 20% of American adults that suffer from a mental illness, a whopping 60% of them don’t receive mental health services. This means there are a lot of people out there who need your help and are looking for it on social media and blogs.
If you’re able to connect with influencers who educate and persuade your target audience you can drive more traffic to your site. You can publish informational articles that are in-depth for influencers to share (and that links back to your site).
Not convinced influencers are worthy of your time and effort? Well, 83% of consumers trust peer recommendations over advertising. And 70% trust non-celeb bloggers.
In a nutshell, it’s about linking with influencers who are genuine, otherwise, they won’t trust any service or brand they promote.
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#4. Build a Content Marketing Strategy
What are people looking for when they jump online? They’re looking for content that’ll help them with a problem, whether it’s medical, social, or boredom. If you’re able to give your prospects content that’s relevant and engaging, then you have a better chance of converting them.
If you’re not sure what to write about, then sit down and create a list of topics based on the questions you’re frequently asked. You can turn your site into a knowledge base your prospects can use to educate themselves before committing to buying your therapeutic services.
For example, each week, you can publish content answering one of the top questions. The key is to be an in-depth as possible. If you’re able to demonstrate your expertise and authenticity, then you can easily build your authority.
The more authority you have in the industry, the easier it’ll be to earn your prospects trust.
#5. Add the Right Channels to Your Social Media Strategy
Now, you don’t want to make the mistake of using the wrong social media channels. Nor do you want to overlook using a channel your prospects frequent.
You’ll have to do a bit of research to identify which platforms are the best for reaching your audience. For instance, you can use a mix of Twitter, Facebook, and even YouTube.
Keep in mind that today’s consumers are interested in interactive content, such as video, GIFs, and infographics. If you can implement these content types in your blog posts, then great.
But it’s also good to use social media platforms that cater directly to these forms of media. For instance, your infographics may do well on Facebook and Pinterest, while your videos will excel on YouTube, Facebook, and Instagram.
Of course, you’ll have to do a bit of experimentation to see what works the best for your therapy business. You can discover more here about creating a strategy that works for you and your prospects.
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#6. Be Super Responsive
Remember, consumers today turn to social media to engage with brands. The quicker you’re able to respond, the better. This is what makes chatbots a clever idea – it provides your prospects with instant feedback.
But you don’t want to overlook that some folks will want to talk directly to a human being. They’ll reach out to you via direct message or as a comment in your posts. Make sure you or someone in your therapy business is monitoring your social pages so users receive timely replies.
There are tools you can use to help make it easier to see all of your brand mentions, comments, and messages in one place. For instance, HootSuite allows you to do all of this and schedule posts days, weeks, or even months in advance.
Learn More About Running a Business
There’s a lot to learn about operating a successful therapy business – from advertising and generating leads to managing your finances and building a media strategy. At the end of the day, every brand wants the same – enough clients to keep their doors open.
If you’d like to learn more tips and techniques for improving your therapy business, then visit our site today!
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