Email Marketing

Despite what they say, a good number of people will judge emails based on their subject lines. Research even shows that close to 47% of all email recipients will choose whether to open or ignore an email by only looking at its subject line. So, if you’re planning to write …

When they are done properly and utilized to their full potential, newsletters can be a very worthwhile addition to any business owner’s toolkit. A newsletter can serve a number of different functions. It is ultimately mostly a marketing tool, but the nature of the newsletter means that it often doesn’t …

To say that marketing strategies come and go would be the ultimate understatement. And on the flip slide, if there’s a single marketing channel that’s managing to stand the test of time in the face of so many tends, it’s email. That said, succeeding with email isn’t as easy as …

An email signature is a simple way to generate more leads for your business. Business owners are constantly running marketing campaigns through email. Because email allows you to speak to your customers directly, it is a highly personalized and effective marketing strategy. These campaigns give marketers complete control over audience, message …

Peering into the future of email marketing, a primary research conducted predicted that at the end of 2026, the world of email accounts will grow to a whopping 4.73 billion! How do you harness the potential of that massive audience? The following simple email marketing tips and tricks, however, will …