The internet age has upended expectations of brands. Traditional forms of customer acquisition like print advertising are now merely a footnote. Organisations have to think about how to tailor their marketing campaigns to a new generation of customers with purchasing power. Some businesses have eagerly dived in, embraced new forms …
Entrepreneurship & Startup
Talk the Talk: The Importance of Effective Communication Between Employees
Even if your business is completely online, you’ll still need to focus on effective communication between yourself and your remote workers. If you don’t check in every once in a while, then employees may get off track or get to the point where they are no longer on the same …
5 Genius Ways to Use Video Marketing for Business
What is your website content doing for you? In 2024, video marketing for business has become the preferred content format for interested visitors. Don’t miss out on your opportunity to create lasting value with your audience. Dynamic content is now driving online marketing. Businesses are already publishing 18 videos per …
10 Ways To Improve Your Employee’s Customer Service Skills
When employers consider ways to improve customer service, the first objective is to improve their employee’s customer service skills. Most professional situations call for exceptional customer service skills. All employees can benefit from good customers skills, even if their job does not involve interaction with customers on a normal basis. …
8 Simple App Ideas Startup Companies Should Consider Investing In
People downloaded 255 billion apps in 2022, up by more than 80 percent from 140.7 billion app downloads in 2016. The app market might seem saturated. If you were trying to create conventional apps, you might hit a wall and make no money. The internet has proven that human imagination …