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Businesses need to find the best ways of communicating with their customers to make a successful sale; it is part and parcel of the marketing process.
The way we communicate ourselves and what image we are putting out into the stratosphere dictates the amount of interest in a product, and if the business has any actual gravitas to compete with the bigger companies.
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The shortcut to getting people to buy into your whole ethos is to make yourself as personable as possible. This gives your business the common touch.
One way to do this is to blog, and other ways include vlogging and explainer videos. The choices are endless.
The content is a vital part of any business startup but is there a knack to getting the content right, which isn’t an easy task to complete. Let’s look at the components.
Your Voice
Achieving a tone of voice suitable to your business is not easy. It can take time and effort to get the right voice, and it is linked to one major thing, your content.
While content and tone of voice are in some ways interlinking, one cannot function without the other, it is the content that will dictate how you present yourself and the product to the masses.
Finding your voice is a process that all creatives need to go through, and finding the voice of your business will help you to determine so many other parts of the company, from the marketing to the types of customers you will associate yourself with.
Going back to the bare bones, the business you have was created around a product or a service. This helped you develop your business plan, and you hung everything else on that. Your tone of voice is your personality.
The power of advertising is in the need or desire you instill in a person to use your services or buy your products, and this could be about a sense of allegiance to you and everything you stand for, so go back to your original idea, what did you want to achieve?
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Was it a relationship with your customers like no other business, or was it a service that prided itself on quick turnarounds? Using these two opposed notions, if you need to relate to the customer, you need to make yourself more real, and not just a faceless company.
If you need to provide a quick turnaround, the tone of voice needs to reflect this, in short, sharp, and snappy bursts.
Your voice will deflect the types of people you don’t want to associate with and endear the right types of people to you.
And be authentic, the big rule in writing is to write about what you know, and as you are trying to inspire trust in your potential customers, this is the best (and simplest) way to start.
The Platform
Putting your content on the right platform is how you will increase your website traffic, and you may, like every other business, use social media platforms like Facebook or Instagram to increase your amount of followers.
But be careful not to use every single platform, thinking that the more platforms there are, the better because you are stretching yourself thinly.
The best way to make the most of this is to pick a few platforms where you can create content for each one that suits the target audiences.
If you made a generic amount of content and just put it on Facebook or Twitter, it will show.
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Cater your content for each platform because this will help to get the right people to visit your website, which is the ultimate platform for your business. And when you are working tirelessly to get your startup running properly, your website, above everything else, needs to be the one thing that will pique customers’ interest.
Cost is a massive factor in keeping your website running, and these affordable hosting choices are viable options for small businesses. Once the platform is just right, and every single component is correct, from the imagery to the layout, the products or services are being presented in the best possible light.
The content needs to be presented in the right surroundings. It’s the equivalent of somebody buying a book based on what is on the cover, which happens a lot more than you might think!
With the right platform, it can increase your custom without much effort, and by combining the right tone of voice with the best possible platform, it makes your business content a big force in your marketing arsenal.
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