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Marketers have now acknowledged the benefits of twitter for business. With the right twitter marketing strategy, you can expand your social reach and access more potential customers.
However, each business is different and the benefit you get from social media could also differ.
- Must Read – How to Get Value Out of Your Twitter Traffic
If you are wondering how to get success and considering whether Twitter could be beneficial to your business, read on.
There are around 1.3 billion registered users on Twitter, with the average user having around 208 followers.
Importance of Twitter for Business
- Find niche customers and increase targeted audience.
- Communicate with targeted audience more effectively to improve credibility.
- Promote content easily and improve traffic to site You can also reply directly to a tweet sent to your business.
- You can additionally follow clients’ tweets on your company and comment on them.
- This results in improving relationships with clients.
- Increase credibility of your business. Your followers might retweet your message. Their followers see the message and develop trust in your company, as someone they believe in has mentioned it.
- Create a Twitter list for organizing followers into the right groups: You can categorize them as customers, competitors or potential clients. It makes it easier to engage with them individually and build a strong relationship.
- After building a relationship, you can go to the next step. Ask followers to join your emailing list. Tweet your link in Twitter, so that followers can sign up using the link, leading to Twitter success.
But before signing up for a Twitter account, check out the following to see whether it can really be beneficial for your business.
#1) Are Your Business Clients Present on Twitter?
- Use Twitter search to see if your clients are present on the social media.
- Use the Discover page and the Find Friends feature.
- Use a keyword or hashtag that is connected with your business in order to find your clients.
- If your clients name comes up on the page, it is probable that they are regular users of Twitter.
- It will be beneficial for you to have a Twitter account and offer regular updates to the feed, while marketing on Twitter.
- Alternatively, you can also make a list of your target audience. For instance, you can note down the nationality, urban residents and the age group.
- Compare this list with the demographics of Twitter.
- For instance, in the US, there are 65 million users, but most of them are urbanites. 30% of urbanites use Twitter; 21% are suburbanites and 15% are rural ones, with only 13% of them being in the age group of 50 to 64 years.
#2) Is Real Time Information Important for Your Business?
- How to succeed in business? If it is important that your clients or prospective customers receive latest information about your service in real time, a Twitter account could be manna from heaven.
- This is because you can post the latest information on the feed and followers can immediately see it.
- For instance, if you are hosting a special event or if there is a new development in your business, you can get a competitive advantage by being the first to offer it to customers.
- It is also easy to make a tweet using your mobile phone, so a real-time connection is always available, no matter where you are living.
- It works for your clients also in a similar way. Customers can tweet their reactions, their problems or complaints and you will be able to view it immediately.
- Communication through public forums allow improved and instant feedback, leading to better service.
#3) Do You Want to Increase Website Traffic?
- If you think traffic to your site is important (and who doesn’t, by the way), a Twitter business page is a must.
- If you are selling products or services online, you need more traffic to your site.
- You can put in your website link in your page, mention new services or products, leading to more traffic to your site.
- Use a Twitter analyzer, which is a built-in analytics tool to measure your success.
#4) Do You Have Necessary Resources/Know How?
- You need people to run successful Twitter campaigns.
- You also need to devote time to it.
- You may need to devote time to preparing quality content and tweeting around 4 to 5 times in a day. You must learn to use hashtags and images and know the best time for tweeting, mostly on weekends during the afternoon.
- You may have to experiment with different timings and choose one that suits your following.
- As part of Twitter marketing tips, you must answer queries of your followers, make comments and in short, connect and reach out to your followers and potential customers as well as existing clients.
- Do you have the financial strength to increase Twitter followers? You can advertise on the social platform, as it helps draw attention to your brand and results in more followers on Twitter.
- Also Read – 10 Top Tools to Manage Your Online Presence
#5) Still in Doubt?
- How to create a Twitter page for my website? If you’re still in doubt whether Twitter is for you, you could just set up a personal account initially.
- Set it in your own name to begin with, instead of a Twitter business page. This is a wise step for beginners on Twitter. If you directly mention your company name and you don’t get any followers, you could cut a sorry figure if your present clients look you up on Twitter.
- Check out your competitors and the best brands and see if they are using Twitter.
As far as Twitter for small business is concerned, many are wary and feel that Twitter is not the right platform for them.
It is totally possible that it involves a lot of work and the gains are not immediately visible. Being on Twitter means that you need to communication briefly but forcefully in order to engage your audience.
That said, Twitter is a powerful marketing tool. It’s a great source of real time information. You can remain up to date and keep your customers up to date as well.
It is literally a gold mine of thoughts and information, which you can also share, being perfectly suitable for behemoths as well as small businesses.
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