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Gone are the days when retailers didn’t need signage for their businesses. Things have changed and now more than ever there are many reasons why retailers should use certain signage.
In fact, there are four types of signage that they shouldn’t ignore.
4 Types of Signage Retailers Can No Longer Afford to Ignore
#1. Outdoor Signage
Outdoor signage has been popular for quite some time, but it wasn’t popular to the point where every single retailer should have it. Things have changed and now no retailer can afford to ignore outdoor signage. Whether you’re a small retailer or a large one, or you own one store or many, you’ll want to invest in outdoor signage.
One of the best things about outdoor signage is it announces to the world who you are and what you’re all about. Not only that, but outdoor signs grab the attention of customers and entices them to come inside your store. The best types of outdoor signage can encourage people who have been by your place many times to finally enter your store, which can lead to making more sales.
There are many types of outdoor signage. This includes awnings and sidewalk signs. Window signs are also popular types of outdoor signage. The bottom line is you have many outdoor signage to choose from.
What you want to do is consider the size of the sign you want and how much space you have for signage. Think about the stuff you will be placing on the sign and then choose accordingly. With so many options out there, you shouldn’t have an issue finding the right outdoor signage for your retail store.
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#2. Mats
When you think of mats, you probably think of mats that say ‘welcome’ on them. Sure, you might not think much of them or think they have no purpose for a retail store, but you’d be wrong to think this. In fact, mats are an excellent choice for signage and you can no longer ignore it for your store. Mats come in various styles, colors and designs, which means they are versatile and you can include a lot of writing on them.
One of the reasons you want this type of signage is because it is unique and people will automatically look down at it as they stand on it or approach it. Mats are eye catching, which is why you want to have something eye-popping written on them, such as a current sale that is going on or certain products that are being marked down or anything else you want people to know for that matter. With mats, you can be as creative as you’d like.
Another good thing about mats is you can use them for branding, such as including your logo on them or have a picture of one of the products or the key products you sell. Mats can even be used as wayfinding signs, which can point people to various areas of the store. Besides that, mats can go places that large signs or hanging signs cannot go.
Let’s not forget to mention that mats are affordable. They may be cheap to buy, but they are extremely effective. Trust us when we say you’ll want to purchase a few mats, but do make sure you customize each one.
#3. Informational Signage
Informational signage is exactly what it sounds like, signage that conveys information to your customers or guests. They are typically used for indoors, but can be placed on exterior windows. For the most part, retailers use informational signage for indoors, and you should too.
With informational signage, you can provide your shoppers with directions to the bathroom or to certain departments. This type of signage can make it easier for your customers to find different areas of your store. By making things easy to find, your customers will likely keep on coming back and they will rely on those signs the next time they come in.
Consider getting informational signs that tell customers of current sales you have going on. Placing such signs at the entry of the door will grab their attention. It will also increase the chances of them buying items that are on sale.
No matter what type of informational signage you decide to use, make sure it conveys precise information and make sure your customers can easily read them. As soon as your customers look at the signs, they should know exactly what is said on them and what it means. This is why using colorful schemes and large fonts is a good idea.
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#4. ADA Signage
The American with Disabilities Act compliant signage is a must for any retailer. It doesn’t matter what kind of retail store you are or how small or large you are, the key is to make everyone who enters your premises comfortable. This means you want to include ADA signage around your store.
The chances are your store is accessible to those with disabilities, and this includes things such as cashier stations and parking as well as fitting rooms and restrooms and things of that nature. However, how will disabled customers know that your store is accessible when you don’t have signage? This is exactly why you need ADA compliant signage.
Your disabled customers will feel much more comfortable and at ease when such signage is in place. They’ll likely appreciate that you had ADA signage installed, and they will likely become repeat customers in the future. As for what type of ADA signage you should get, that’s easy because all you have to do is think about what amenities and features you have that are accessible for the disabled, and then you can go ahead and order the appropriate signage.
Wrap up
Are you a retailer and not using any of the above four signage?
If so, now is the time to start using it. All you have to do now is decide which type of signage you want and then compare as many options as possible before settling on the one that’s right for your business.
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